Electric Vehicle and Battery in Indonesia: Market Overview & Outlook 2027-2032
- Market overview and size
- Who buys EVs, and why
- Regulation: incentives, local content and nickel
- Models, price bands and two-wheelers
- Value chain, charging and batteries
- Competitive landscape
- What this means for brands and investors
- Key questions answered in the full report
- Executive summary slides and full report
Market Overview
Three years ago an electric car was a curiosity on Jakarta's roads. Today one in six new cars sold in Indonesia runs on batteries alone. The change has been fast, it has been led almost entirely by Chinese brands, and it happened while the overall car market was shrinking. For anyone who follows Indonesia's automotive industry, long dominated by Toyota and the Astra group, it is the biggest shift in a generation.
According to Gaikindo, the car makers' association, wholesales of battery electric vehicles (BEVs) reached 103,931 units in 2025, up 141% from 43,188 in 2024, while total car wholesales fell 7.2% to 803,687. That lifted the BEV share of the market from about 5% to about 13%. In the first nine months of 2026, BEV wholesales reached 117,218 units, already more than the whole of 2025, or 17.3% of all cars sold.
We estimate the retail value of electric vehicles sold in Indonesia, including electric motorcycles, at about IDR XX.X trillion in 2025, roughly USD X.X billion. Cars make up almost all of that: about IDR XX.X trillion, based on an average transaction price of around IDR XXX million. Electric motorcycles add about IDR X.X trillion. Value is growing more slowly than units because the market is moving towards cheaper models.
| Indicator | 2024 | 2025 | 9M 2026 |
|---|---|---|---|
| All car wholesales | XXX,XXX | XXX,XXX | XXX,XXX |
| BEV wholesales | XX,XXX | XXX,XXX | XXX,XXX |
| █████████ | X.X% | XX.X% | XX.X% |
| ██████████ | XX.X | XX.X | ████ |
The 2025 surge had a deadline behind it. Brands that had promised to build factories were allowed to import fully built (CBU) electric cars free of import duty and luxury tax until the end of 2025, and many rushed cars in before the scheme closed. Yet sales kept rising in 2026, helped by local assembly, new cheaper models and a recovering car market, which grew XX% in the first nine months of the year. For the policy background, see our earlier analysis of electric and hybrid vehicles in Indonesia.
Who Buys EVs, and Why
The typical early buyer was an affluent family in Greater Jakarta adding a second car. That is changing. With small EVs now priced from around IDR XXX million, first-time buyers and owners of low-cost green cars (LCGCs) are switching. Running costs are a strong argument: charging at home costs a fraction of petrol per kilometre, maintenance is simpler, and BEVs are exempt from Jakarta's odd-even number-plate restrictions.
| Buyer group | What drives them |
|---|---|
| Urban families | Low running costs, technology, second car |
| First-time car buyers | Small EVs priced near LCGCs |
| Ride-hailing and taxi fleets | Cost per kilometre, fleet deals |
| Corporates and government | Emission targets, image |
| Motorcycle commuters | Price, battery rental and swapping |
Fleets matter more than their share of sales suggests. Taxi and ride-hailing operators, including the VinFast-linked Xanh SM, put EVs on the road in large numbers and show other drivers that the cars can handle Indonesian traffic and heat. We estimate fleets bought about XX% of EV value in 2025.
Purchasing power remains a constraint. Car sales fell in 2025 as households tightened their belts, a pattern we documented in our purchasing power study. The fact that BEVs grew strongly through that period shows how much price cuts and incentives shifted demand from petrol cars.
Regulation: Incentives, Local Content and Nickel
Indonesia's EV policy combines tax incentives with pressure to build locally. BEVs that meet local content requirements pay X% luxury tax (PPnBM), compared with XX% for those that do not. Until the end of 2025, a XX% VAT reduction applied to locally made BEVs with at least XX% local content, and committed investors could import CBU cars duty-free. The local content requirement (TKDN) rises from XX% in 2026 to XX% in 2027 and XX% by 2030.
| Rule | Status in 2026 |
|---|---|
| PPnBM X% for qualifying BEVs | ████ |
| CBU import duty exemption | Ended XX December XXXX |
| ██████████ | Must be met by end-XXXX |
| ██████████ | XX% in XXXX, XX% by XXXX |
| ██████████ | New XX–XXX% scheme announced August XXXX |
Policy has not been smooth. The government said in late 2025 that no new BEV incentives were planned for 2026, then, in August 2026, Finance Minister Purbaya announced VAT relief of 40–XXX% aimed at 500,000 electric cars and motorcycles in the second half of the year, citing higher oil prices and the cost of fuel imports. That stop-start pattern makes it hard for buyers and brands to plan.
Upstream, Indonesia banned raw nickel ore exports in 2020 to force processing at home. Government Regulation 28/2025 halted new permits for several types of nickel smelters, and from 2026 mining quotas (RKAB) are approved annually, with industry expecting around XXX million tonnes of ore against nearly XXX million tonnes planned for 2025. Foreign battery investors must partner with the state-owned Indonesia Battery Corporation (IBC).
Models, Price Bands and Two-Wheelers
Price is the single biggest factor in the Indonesian EV market. The best-selling EV of 2025 was the BYD Atto 1, a small hatchback priced from around IDR XXX million, with 22,582 units. In the first nine months of 2026 the Jaecoo J5 EV, a compact electric SUV from the Chery group, took the top spot with 26,635 units, followed by the Atto 1 and the Geely EX2.
We estimate that cars priced below IDR XXX million made up about XX% of BEV units in 2025 and around XX% in the first nine months of 2026. Premium models such as the Denza D9 and BYD Sealion 7 still sell, but their share is shrinking. As a result, the average BEV price has fallen from about IDR XXX million in 2024 to about IDR XXX million in 2026. The full report breaks the market down by price band, buyer type and brand.
Two-wheelers tell a different story. Indonesia has well over a hundred million motorcycles, but electric motorcycle sales fell XX.X% to 55,059 units in 2025, according to AISMOLI, after a purchase subsidy of IDR X million per unit was not renewed. Some makers, such as Polytron and Alva, responded with battery rental to cut the upfront price. The new VAT relief may revive the segment in late 2026.
Hybrids are the other half of the electrification story. Toyota, Suzuki, Honda and Mitsubishi have launched hybrid versions of popular MPVs and SUVs, which need no charging and keep resale values familiar to Indonesian buyers. Hybrids compete directly with BEVs for the same middle-class customers, and their success is one reason the BEV share may grow more slowly once it passes about XX% of the market.
Value Chain, Charging and Batteries
Indonesia's EV value chain runs from nickel mines in Sulawesi and Maluku, through smelters and refineries, to battery materials, cells and packs, and finally to vehicle assembly and sales. The country is a giant at the start of the chain: it supplies about XX% of the world's nickel and holds XX% of global nickel refining capacity. But more than XX% of its nickel still goes to stainless steel, and only about XX% went into the EV battery chain in 2025, according to CREA.
| Battery and nickel indicator | Value |
|---|---|
| Share of world nickel supply | ≈ XX% |
| Nickel to EV battery chain, 2025 | ≈ XX% |
| Battery exports, XXXX | > USD X billion |
| ██████████ | ██████████ |
| ████████ | USD X.X bn; X.X GWh cells |
There is also a chemistry mismatch. Most EVs sold in Indonesia use lithium iron phosphate (LFP) batteries, which contain no nickel. Indonesia's first cell plant, HLI Green Power in Karawang, was built by Hyundai and LG Energy Solution and began operating in 2024. A USD X.X billion integrated project led by CATL with IBC and Antam includes a 6.9 GWh cell plant in Karawang, which began trial runs in 2026. LG pulled out of the planned USD X.XX billion Project Titan in 2025, and a new USD X billion framework with Huayou and EVE Energy was agreed in 2026.
Charging infrastructure is catching up. PLN had 4,655 public charging units (SPKLU) by the end of 2025, up XX% in a year, and licensing has been simplified so that private operators can build stations with just a business identification number. Most car owners charge at home, so public charging matters most for long trips and for drivers without a garage. The cost build-up of a small BEV compared with a petrol LCGC is in the full report.
Competitive Landscape
Chinese brands dominate. By our estimate based on Gaikindo model data, BYD held about XX% of BEV units in 2025 and its premium Denza brand another X%. In the first nine months of 2026, BYD sold 43,727 cars, making it the fifth-largest car brand in Indonesia with a X.X% share of the total market, while the Chery group (Chery and Jaecoo) and Geely surged.
| Brand | Origin | Local plant | Share 2025 |
|---|---|---|---|
| BYD | ████ | Subang (XXX,XXX units) | ≈ XX% |
| VinFast | ████ | ████ | ≈ XX% |
| ████ | ████ | ████ | ≈ X% |
| ██████ | ████ | █████████ | ≈ X% |
| ████ | ████ | ███████ | ████ |
BYD opened its 150,000-unit plant in Subang, West Java, in September 2026, giving it local production just as import incentives ended. VinFast, the Vietnamese maker, grew in 2025 through fleet sales but lost share in 2026. Wuling, which opened the mass market in 2022 with the Air ev, is now defending its position. Hyundai, an early leader with the Ioniq 5 and the only brand with locally made cells, sold fewer than 2,000 BEVs in 2025. Japanese brands, which still lead the overall market, have concentrated on hybrids. Full brand shares, profiles and price positioning are in the full report.
After-sales service and resale values are becoming the next battleground. Rapid price cuts by new entrants have hurt the value of used EVs, and buyers outside Jakarta worry about workshop access and battery warranties. Brands that build dense dealer and service networks, offer long battery guarantees and support trade-in prices are likely to keep customers as the market matures beyond early adopters.
What This Means for Brands and Investors
| Question | What the data says |
|---|---|
| Is the market growing? | Yes: BEV share from X% (XXXX) to XX% (XXXX) |
| Who leads? | ██████████ |
| ██████ | Small EVs below IDR XXX million |
| ██████████ | ██████████ |
| ██████████ | ██████████ |
Indonesia's EV market has passed the early-adopter stage in cars and is now a mass-market, price-driven business dominated by Chinese brands with local plants. For brands, the priority is affordable models built locally with strong after-sales networks. For parts makers, rising local content requirements create demand for battery packs, wiring and interior parts. For charging operators, the gaps are outside Java and in fleet depots. For investors in nickel and batteries, the opportunity depends on export customers and on whether nickel-rich chemistries keep their place against LFP.
This article describes the market as it stands today. The full report adds price segmentation, the cost build-up of a small BEV, business models, Porter's Five Forces, eight mega trends, an impact assessment of drivers and restraints, battery projects, five company profiles and bear, base and bull forecasts to 2032.
Key Questions Answered in the Full Report
- How is the EV market split by price band, buyer type and vehicle type, and how fast is each growing?
- What are the brand shares of BYD, the Chery group, Geely, Wuling, VinFast, Denza and others?
- How is the price of a small BEV split between battery, motor, body, taxes and margins compared with a petrol LCGC?
- How will incentives, local content rules, battery chemistry and Japanese brands shape the market to 2032?
- What are the bear, base and bull forecasts for EV value to 2032?
Electric Vehicle and Battery in Indonesia: Market Overview & Outlook 2027-2032 Executive Summary
The three slides below summarise the full report. The complete 40-slide version, with the outlook to 2032, value chain, regulation and company profiles, is available on Gumroad.
- BEVs +XXX% in a shrinking market.
- Small EVs lead.
- Motorcycles wait for VAT relief.
- CBU incentives ended 2025.
- New VAT relief in 2026.
- Cells: HLI and CATL-IBC.
- Chery group and Geely surge.
- VinFast and Wuling lose share.
- Japanese brands bet on hybrids.
Report Preview
What the Full Report Includes
- EV retail value 2021-2025 and 2026 nowcast
- BEV units, share and best-selling models
- Price segments and brand shares
- Electric motorcycles and charging
- Incentives, TKDN and nickel policy
- Value chain, cost build-up and business models
- Battery projects in Indonesia
- Porter's Five Forces and eight mega trends
- Company profiles: BYD, Chery group, Geely, Wuling and VinFast
- Bear, base and bull forecasts to 2032