Test before you launch — and launch what Indonesian customers actually want.
Concept and product testing tells you whether an idea, product, pack, price or claim will work with your target customers in Indonesia — before you commit to production and marketing spend.
We combine qualitative and quantitative methods to measure appeal, understanding, value perception and purchase intent, and we show you exactly what to fix.
What you get
Concept screening
Compare several ideas to find the strongest one to develop.
Product and taste tests
In-home or central-location tests of performance, taste or usability.
Pack and claim tests
Check standout, understanding and credibility of packaging and claims.
Price testing
Find acceptable price points and the right pack-price combinations.
When to use it
- Deciding which concepts to take forward
- Adapting a foreign product to Indonesian tastes, habits and budgets
- Choosing between pack designs, claims or price points
- Validating a product before a national roll-out
How we run it
- Stimulus — concept boards, prototypes, packs or price scenarios prepared with you.
- Method — qualitative, quantitative or both, depending on the decision.
- Fieldwork — testing with your target customers in the right cities.
- Recommendation — a clear go, fix or stop, with the reasons behind it.
For B2B, SME and consumer research
B2B: We test product specifications, service bundles and pricing with business buyers and channel partners.
SMEs: We test offers designed for small businesses — from products and packaging to financing and digital tools.
Consumer: We test food, beverage, personal care, household and other consumer products with real users.
Why Jakarta Market Lab
Native Indonesian researchers
We understand the market from the inside — how local businesses really operate and how people live, shop and decide — so we ask better questions and read the answers in context.
Strong in B2B and SME research
Distributors, procurement teams, factory owners and small businesses are our home ground. We are just as experienced with consumers.
A boutique, not a report factory
Senior researchers stay hands-on from design to debrief. No templated slide decks — every deliverable is built around your decision.
Decision-ready in English
Fieldwork in Bahasa Indonesia, findings delivered in clear English for regional and global teams.
Pricing
Projects start from USD 990. The final price depends on the number of concepts or products, the method and the sample size. You always receive a written proposal with a fixed price before we start.