Ground-truth data from the Indonesian market, collected the way your question needs.
Some answers cannot be found online. Custom field research collects primary data directly from stores, markets, trade partners and customers — designed around your specific decision.
We design the fieldwork, brief local field teams, check data quality as it comes in and turn the results into clear findings. You get facts from the ground, not assumptions from a desk.
What you get
Store and shelf audits
Availability, facings, displays, prices and promotions across modern and traditional trade.
Price checks
Retail and wholesale prices tracked across cities, channels and pack sizes.
Trade interviews
Structured conversations with distributors, wholesalers, retailers and other channel partners.
Surveys
Focused quantitative surveys with consumers, shop owners or business buyers.
When to use it
- You need data that does not exist in published sources
- You want to validate a market-size, price or demand assumption
- You need to understand channel dynamics in specific cities or regions
- You are tracking a launch, distribution drive or promotion in the market
How we run it
- Design — objectives, sample, locations and questionnaires or checklists agreed with you.
- Field preparation — local field teams recruited and briefed; tools piloted before launch.
- Data collection — fieldwork across the agreed cities, with quality checks as data comes in.
- Analysis and reporting — clean data, clear charts and the implications for your business.
For B2B, SME and consumer research
B2B: We interview procurement managers, contractors, workshop owners and distributors — audiences that standard consumer panels simply cannot reach.
SMEs: We survey warung, toko and small manufacturers face to face, in their own language and around their working hours.
Consumer: We run street intercepts, home visits and short surveys with households and shoppers.
Why Jakarta Market Lab
Native Indonesian researchers
We understand the market from the inside — how local businesses really operate and how people live, shop and decide — so we ask better questions and read the answers in context.
Strong in B2B and SME research
Distributors, procurement teams, factory owners and small businesses are our home ground. We are just as experienced with consumers.
A boutique, not a report factory
Senior researchers stay hands-on from design to debrief. No templated slide decks — every deliverable is built around your decision.
Decision-ready in English
Fieldwork in Bahasa Indonesia, findings delivered in clear English for regional and global teams.
Pricing
Projects start from USD 990. The final price depends on sample size, the number of cities and the length of each interview or audit. You always receive a written proposal with a fixed price before we start.