Custom Research to Tap the Indonesian Market — primary research designed around your decision, from USD 990 per project.
When published data is not enough, we design and run research that answers your specific question. Our native Indonesian researchers bring more than 20 years of combined experience in agency and corporate research, fluent Bahasa Indonesia and an understanding of regional and cultural nuances that outsiders often miss.
Our research services
Competitor intelligence
Profiles of key competitors: portfolio, pricing, distribution, promotions, positioning and recent moves.
Learn more →Mystery shopping
Anonymous visits or calls to stores, dealers or service points to assess pricing, availability, sales pitch and service quality.
Learn more →Custom field research
Store audits, shelf and price checks, and interviews with distributors, retailers and trade partners across Indonesian cities.
Learn more →FGDs and in-depth interviews
Focus group discussions and one-on-one interviews with consumers, B2B buyers or experts, moderated in Bahasa Indonesia.
Learn more →Concept and product tests
Test new concepts, products, packaging, pricing or claims with your target consumers before you launch.
Learn more →Market entry and feasibility
Combine desk research and fieldwork into a clear go/no-go view, entry options and next steps.
Learn more →How we work
- Scoping call — we clarify the business decision, the questions to answer and your timeline.
- Proposal — you receive a written proposal with methodology, sample, deliverables, timeline and a fixed price.
- Fieldwork and analysis — we run the research and keep you updated on progress.
- Presentation-ready results — findings, implications and recommendations, plus a debrief session.
Pricing
From USD 990 per project. Projects with fieldwork, such as FGDs, mystery shopping or multi-city audits, are quoted based on sample size, locations and recruitment requirements.
Why Jakarta Market Lab
- Native Indonesian researchers who understand local business practices and everyday life, not just the data
- Especially strong in B2B and SME research — distributors, procurement teams, factory owners and small businesses — and equally experienced with consumers
- A boutique, not a report factory — senior researchers stay hands-on, and there are no templated slide decks
- Experience on both the agency side and the client side, so research is designed to lead to decisions
- Clear, English-language deliverables for regional and global teams